Pinterest is a profitable platform, which means it’s likely a stable platform. The platform also generated $2.5 billion in revenue throughout the whole of 2021. Pinterest’s Q4 is often its best quarter of each year, with it outperforming the first three quarters of the next year for the last three years in a row. Pinterest generated $877 million in revenue in Q4 of 2022 Because nearly half of the platform’s users have an annual income of over $100,000, they’re ready to buy when they browse the platform for products. Pinterest is a platform that’s perfectly poised for social commerce. 45% of US users have an income of over $100k In fact, we have one compelling reason to have a presence on Pinterest as our next stat. While Pinterest may not be as giant as some of the other social media platforms, that doesn’t mean it’s not worthwhile. The first four are, of course, Facebook, YouTube, WhatsApp and Instagram. When it comes to users, Pinterest is the 15th most popular social media platform worldwide. Pinterest is the 15th most-used social media platform Pinterest stats every marketer should know 1. Pinterest advertising and marketing statistics.Pinterest audience and demographics statistics.Pinterest stats every marketer should know.Throughout this article we’ll cover Pinterest statistics from all categories: usage data, user statistics, demographics and more. According to Sprout Social’s Index, 60% of organizations are using their own social data on a daily basis to help make informed decisions. However, if you already have a presence on Pinterest, your own Pinterest analytics can be even more important than platform statistics.

However, to make the right decision on whether Pinterest is for you, it’s a good idea to take a look at some Pinterest stats. Pinterest is a visual platform great for many different industries and types of brands.

Pinterest search trends